e-tid - Amsterdam's hotels outperform European rivals

Amsterdam's hotels outperform European rivals

28 May 2009
Amsterdam’s hotels saw the best sales performance of the main European cities in April, according to the latest HotStats survey by TRI Hospitality Consulting.
 

At €121.87, Amsterdam’s revenue per available room (RevPAR) was ahead of London (€120.31) and Paris in third place (€118.14).

Compared with recent months there was stronger demand for branded hotels in the Dutch capital.

Average room occupancy in Amsterdam was 78.7%, 2.2 percentage points behind April 2008, and higher than the 76% reported for the Easter month of March 2008.

Easter leisure trips and Holland's Queen's Day national holiday compensated for a reduction in business stays.

Hoteliers in Amsterdam reported the volume of three and four-night stays was similar to last year, but spontaneous weekend breaks, particularly from the UK, were still to recover.

Jonathan Langston, managing director, TRI Hospitality Consulting said: ‘There are tentative signs that volume is returning to Amsterdam hotels and the imminent scrapping of the Dutch airport tax will be further welcome news for local tourism businesses.’

The environmental airport tax, which the Dutch government introduced last July, is to be withdrawn from 1 July 2009 making air travel to and from Amsterdam cheaper.

Amsterdam’s average room rate was the second highest in the survey at €154.82. Relatively high occupancy and average rates gave Amsterdam the best daily RevPAR out of the ten cities.

Four out of ten cities reported room occupancy over the 70% mark. London’s branded four and five-star hotels were the clear front runners with an average occupancy of 85.2%.

After Amsterdam in second place, Paris reported 76% occupancy and Hamburg 72.5%.

See also: 
‘Grim’ April for UK hotels (28/05/2009)
Hotels.com reveals eurozone not so expensive (15/04/2009)