However the survey, from the Adventure Travel Trade Association, also suggests the sector will be less affected than mainstream travel, with more than a fifth of respondents predicting bookings will rise in 2009.
The Seattle-based association quizzed 232 tour operators around the world, which represent 1.3m customers, plus 47 adventure resorts and lodges.
It found 61% of operators and 57% of accommodation providers predict a decrease this year; 17% anticipate flat sales; and 22% foresee an increase in bookings.
ATTA president Shannon Stowell said: ‘While the adventure travel industry is not immune to the situation, our members appear to be weathering the storm better than some of the more mass tourism entities which are subject to the difficulties of being primarily price-orientated and more of a commodity.’
The survey also found customers are opting for shorter holidays, choosing destinations closer to home and booking closer to departure. Adventure companies also report a slight surge in demand for family adventure travel options.
Online marketing budgets are being increased, while brochures are on the decline.
See also:
TUI expands Down Under (05/03/2009)
Holidaybreak cuts £2m from hotels and adventure (18/02/2009)
Explore to boost trade sales (01/07/2008)
Adventure operators report 20%+ profit hikes (29/03/2007)