It offers 4,000 hotels from brands such as Marriott, InterContinental, Sheraton, and Hilton as well as independent hotels.
Customers also have a choice of 3,000 ‘experiences’, ranging from cultural sightseeing trips to adventure excursions, plus Avis car rental and fly-drive packages.
Robert Boyle, BA director of strategy and business units, said the new feature is ‘a huge step forward for ba.com and our customers’.
‘It is simple and easy to use and allows us to offer a new range of exciting hotel, car rental and tourist experiences packaged together at better prices than ever before,’ he added.
Customers can adjust their search results based on price, type of hotel and location and compare their top three choices. They can also choose their hotel directly from a Microsoft map.
Executive Club members can earn up to 10,000 Bonus BA Miles when they book a flight plus hotel or flight plus car package holiday. When booking an Avis car, members will also receive incremental Bonus BA Miles.
Customers still have the option to select flight-only, hotel-only or car rental-only options on the site.
See also:
BA pilots offered shares for pay cut (19/06/2009)
BA chooses Avis as sole supplier (21/04/2009)
Hitwise reports drop in travel site usage (25/11/2008)
thomson.co.uk most visited site (28/08/2008)