MyTravelCash, set up by CorporatePay, aims to become the market leader in foreign exchange services to the online travel community.
MyTravelCash is a prepaid MasterCard available in euros and US dollars.
Endacott got involved with the company after On Holiday Group began discussing possible business opportunities with CorporatePay.
He was then approached by CorporatePay chief executive Myles Stephenson to help expand MyTravelCash within the trade.
Endacott said his background as a director at MyTravel and Going Places means he understands the foreign exchange market.
He added: ‘The complexity of handling physical cash, combined with the logistical problems in delivering cash to customers, initially led me to rule it out as an option for On Holiday Group’s online business model.
‘However the development of the prepaid FX card sector, which I have been monitoring closely, captured my interest.’
Stephenson said: ‘It is fantastic to have Steve involved in our venture to provide first-class travel industry knowledge and experience as well as delivering unique market access for the distribution of our MyTravelCash product.’
See also:
Aldi’s web rating gives food for thought (13/01/2009)
OHG to operate Travelzest brands (04/11/2008)
Airport lounge service is key to OHG plans (23/10/2008)