Emiliano Caradonna, founder of BankersAvenue.com, said the partnership was sealed after feedback from members revealed they wanted the site to offer ways to save money.
‘More than 80% wanted something that would save them sufficient money in the tough economic times,’ said Caradonna, a banker himself, who launched the site in early 2008.
‘A good proportion also wanted a feature that could help reduce their travelling expenditure, so the partnership with Expedia was the ideal fit, giving our members a fast and efficient way to make hotel bookings.’
Expedia offers more than 100,000 properties, ranging from one- to five-star hotels, B&Bs, self-catering properties and villas.
BankersAvenue.com now has more than 1,500 members who represent over 600 financial companies of all sizes. It also features a golf group, blogs, updated industry news and a jobs board.
EAN works with more than 10,000 private label partners across the globe, including Avis, Eurostar, Lonely Planet and 20 airline partners.
See also:
Nectar and Expedia get busy (16/06/2009)
Expedia reveals global plan (14/05/2009)
Avis sets up first white label hotel deal (14/04/2009)
Strong demand for EAN white label (03/04/2009)
Click4Carbon in Expedia white label deal (06/02/2009)