Reviews can only be posted by customers who have reserved their room through HRS and then actually stayed in the hotel.
‘Unlike many other travel websites which allow anyone to leave reviews on destinations and hotels, regardless of whether they've actually visited them or stayed there, visitors to HRS.com can be sure that the reviews on the site are genuine and unbiased,’ the company said.
HRS management board member, Michael Simon, added: ‘Customer reviews and ratings are extremely important these days, especially in the leisure industry.
‘After the price, the rating is the most important decision-making criteria for choosing a hotel – this means that excellent ratings boost sales.’
The hotel evaluations featured on HRS.com cover a number of criteria, ranging from the general atmosphere at the property, facilities and the size of the rooms to the quality of the restaurant and the perceived value-for-money.
Customers grade each feature on a scale of zero to ten, with the property’s average score displayed in the overview of hotels on HRS.com
The ratings are then sorted according to different target groups, such as business travellers, young families or older couples.
HRS.com currently offers 230,000 hotels in 180 countries, with each property presented in 32 languages.
It also provides specially developed applications for BlackBerrys and iPhones.
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TripAdvisor defends reliability of reviews (29/06/2009)
Mobile hotel booking made easier (17/04/2009)
Kayak slates TripAdvisor (25/03/2009)
HRS.com continues European expansion (06/03/2009)
HRS.com in sat nav deal (29/07/2008)