First Choice is offering £200 per couple off summer 2009 holidays, no flight supplements, free child places and low deposits, valid on bookings until the end of January.
First Choice shops will be themed to coincide with the campaign, which is based around swimming pools and families.
Thomson is also offering £200 off bookings, as well as premium flight upgrades for £99.
Its shops will feature bright, vibrant colours and images to highlight the ‘attention to detail’ message in its new marketing campaign, also due to launch on Boxing Day.
Further reductions on selected holidays through both brands will be available in store.
Helen Deegan, commercial and trading director for both brands said: ‘We are looking forward to a bright and busy start to New Year 2009.’
See also:
Thomson to highlight customer care in TV ad (17/12/08)