PrivateFly operates an online platform for comparing and booking private aviation charter around the world.
The company has teamed with JMS Events & Services, which recently launched the white label version of the booking engine’s platform.
Jean-Marc Meuret, JMS chief executive, said: ‘We already white-labelled other travel products, and now a private jet booking platform is a very exciting addition to our customer offering.’
Luxury travel operators, corporate travel agents and yacht brokers are potential users of the white label site.
Their clients can book private aviation directly via the travel firm’s own website, with the PrivateFly team managing the booking process.
Founder and director of PrivateFly, Adam Twidell, said: ‘White-labelling has proven to be a real success in the travel sector, and we see no reason for private aviation not to go the same way.’
Another recent partnership has also been struck with travel management company Grosvenor Travel Management, where PrivateFly works as private aviation charter supplier.
Fin Jordan, VIP account director at Grosvenor Travel, said: ‘PrivateFly has made our lives easier and reduced the workload involved in researching and booking a charter flight for our top clients.’
In August, PrivateFly appointed former lastminute.com managing director, John Bevan, as a non-executive director to boost its plans to apply online travel strategies to the traditionally offline private charter market.
See also:
New non-exec role for Bevan (25/08/2009)
EU governments switch to private jets (01/07/2009)
XOJET extends package offering (16/06/2009)
Regional entrepreneurs boost private jet business (24/04/2009)
Private Jet Card take-up ‘astonishing’ (01/04/2009)
‘Shockwaves’ hit Air Partner results (26/03/2009)