TripAdvisor has launched a new domain, daodao.com, to provide a localised travel research site for Chinese travellers.
daodao.com, which is derived from a Chinese expression meaning ‘to arrive’, is operated out of Beijing and led by TripAdvisor general manager, Hao Wu.
The new site features traveller opinions on more than 68,000 cities, 400,000 hotels and 90,000 attractions, including reviews, photo and video sharing and maps.
Content on 18,000 Chinese hotels is provided, making it one of China’s biggest online hotel information platforms and the country’s biggest purely travel review site.
‘China offers a tremendous opportunity, especially for an unbiased user-generated content leader in travel,’ said TripAdvisor founder and chief executive, Steve Kaufer.
‘We have a great localised approach and a smart and energetic team to help us meet the needs of the burgeoning Chinese travel market.’
According to the World Tourism Organisation, by 2015 China will be the world’s top travel destination, as well as its biggest domestic tourism market.
TripAdvisor also recently launched domains to serve Portuguese-, Swedish- and Dutch-speaking travellers; tripadvisor.com.br, tripadvisor.se and nl.tripadvisor.com are operated out of the company’s London office.
TripAdvisor now operates sites for 14 countries and offers content in ten languages.
See also:
easyJetHotels adds TripAdvisor content (21/01/2009)
Wendy Wu bucks downturn trend (06/11/2008)
TripAdvisor reaches 20m review milestone (24/10/2008)
Youtravel.com targets Chinese agents (14/08/2008)
Chinese visits to London rise 37% (12/05/2008)