Hotel ratings, reviews and photos from the world’s biggest online travel community are now displayed on both hotel search results and description pages on easyJetHotels.com.
Reviews on the easyJetHotels site, which is powered by Hotelopia, will be available in English, French, Spanish, Italian and German.
A ‘write a review’ button will also invite users to add their own content to TripAdvisor’s more than 20m opinions.
Explaining the move, easyJet said independent studies had highlighted the significant benefits for consumers and businesses alike of adding unbiased user-generated reviews to websites.
For example, a survey of 360 e-commerce companies by comScore Media Metrix showed 56% lifted conversion, 77% raised traffic and 42% increased the average shopping basket after adding such reviews to their sites.
Bill McKimm, easyJet’s head of ancillary revenue, commented: ‘easyJetHotels currently offers a huge range of over 15,000 hotels throughout Europe from two-star to five-star with fantastic prices and availability.
‘This coupled with TripAdvisor content means easyJet customers can be safe in the knowledge they are getting the very best deal for their hotel stay.’
Nathan Clapton, TripAdvisor’s senior director of brand distribution, added: ‘Having immediate access to TripAdvisor reviews and opinions will help empower easyJetHotels customers, enabling them to make more informed decisions and ensure they’re getting genuine value.’
See also:
Quality online experience ‘leads to more sales’ (09/12/08)
TC website to give 'impartial view' of holidays (05/12/08)
TripAdvisor reaches 20m review milestone (24/10/08)
TripAdvisor predicts higher leisure spend (16/10/08)