e-tid - youtravel.com targets cruise sector

youtravel.com targets cruise sector

19 Sep 2008
Resort accommodation specialist youtravel.com has launched a dedicated cruise section on its website in a bid to grow this sector of its business.
 

The site’s cruise offering can now be accessed via a dedicated tab on its home page; previously cruises could only be found via the destination tags, such as Turkey or Greece.

youtravel.com currently has a partnership with easyCruise and also offers Nile cruises, but plans to increase the number of suppliers with which it works.

Sales and marketing director, Paul Riches, said: ‘Cruise is one of the fastest-growing areas of the UK travel industry and one which is still predominantly booked through the trade.

‘We believe that by teaming up with youtravel.com, cruise lines are able to access different audiences and attract new cruisers. Likewise we are able to offer our agent partners the breadth of product they’ve come to expect from us.’

Paul Ellerby, easyCruise sales and marketing director UK and USA, added: ‘Now that easyCruise is bookable through youtravel.com in the same way that Greece and Turkey hotels are booked, even agents who are new to cruise can start selling.

‘In the first year of our partnership we have seen huge demand for cruises out of Bodrum in particular where agents can also add a resort stay in Turkey.’

See also:
Upmarket hotel group launches in eastern Med (01/08/08)
Demand continues for ex-UK cruises (04/06/08)
European cruisers break 4m threshold (01/05/08)
easyCruise signs youtravel deal (27/11/07)