Age UK reveals rise of multi-generation holiday

Holidays with large family groups are growing in popularity as people aim to save money and spend more quality time together.

The findings come from research released to mark Age UK’s new online partnership with over-50s travel review website, Silver Travel Advisor.

It shows that 52% of UK adults have been away, or are planning to go away, with two or more different generations of their family this year.

Just under half (47%) of adults will do so with their parents, and one in ten of those holiday with eight or more members of their family – with family groups of six being the average.

The findings show 44% of adults who take multi-generation holidays are doing so more often than they did five years ago and nearly a third (28%) of grandparents go away with members of their wider family much more often than previously.

Almost two-thirds (60%) of parents and guardians say it provides grandchildren with the opportunity to spend time with their grandparents, and one in ten says it allows them to explore other places in the UK or abroad without breaking the bank.

Debbie Marshall, Silver Travel Advisor managing director, said: ‘We have noticed real growth in multi-generation holidays. Travel reviews from our members include personal stories about taking breaks with large family groups that extend outside of the immediate family, to include aunts and uncles, cousins, grandparents and siblings.

‘What’s more, with the current economic climate, people in the UK are becoming much more careful about how and where they spend their money so sharing holiday costs and taking day trips with other members of the family can prove cost-effective too.’

UK-based holidays are the top choice for those who go away with multiple generations of their family, and also popular were Spain and France.

To see more from Age UK, click here.